Our Zero Cotton collection is the future of denim,
blending sustainability and high fashion.
A luxury alternative to cotton, Zero Cotton is
woven with minimal impact on the environment.
A denim technological innovation using both
biodegradable and recycled materials, it delivers
a luxuriously soft hand with maximum shape retention.
We prewash the fabric using nanobubble and ozone
technology that reduces water and chemical usage,
resulting in a revolutionary soft denim that is easy on
the environment. And easy on the eyes, of course…