The Straight in Raw Indigo is custom made selvage denim in a dark shade of indigo that does not get washed and is featured in raw form with classic masculine stitching in orange and yellows. Our selvage denim is made on old-style shuttle looms by denim craftsmen. The process is slower and more expensive, but the denim is softer and more durable than modern production. It is identified by our iconic red and yellow label colors woven into the selvage edges. Clever details, along with our exclusive selvage denim, make this more than just a jean, it's a work of art. We use rich indigo dyes to ensure the best color, which may wear off, so please take extra care around lighter items.