7 For All Mankind broke new ground by choosing architect Philip Johnson’s iconic Glass House as the backdrop for the company’s fall 2008 advertising campaign. The March 2008 shoot was monumental for both the fashion and architectural worlds as it marked the first commercial shoot to take place at the historic site. The Glass House was the ideal setting for this season’s campaign as it effortlessly conveys 7 For All Mankind’s brand vision of luxurious style and sexy sophistication.
The Glass House was built in 1949 in New Canaan, Connecticut, and was designed by famed architect Philip Johnson as his own residence and is a masterpiece in the use of glass. In 1997 the house was declared a National Historic Landmark. After Johnson’s death in 2005, the house was passed to the National Trust for Historic Preservation. In April 2007 the house was finally opened to guided tours of the property. The mission of the Philip Johnson Glass House is for the 47-acre campus to become a center-point and catalyst for the preservation of modern architecture, landscape, and art, and a canvas for inspiration, experimentation and cultivation honoring the legacy of Philip Johnson (1906–2005) and David Whitney (1939–2005). In addition to guided tours, the Glass House will launch programs and provide national leadership in the preservation of the Modern.
